Esquier

Target Audience:

This magazine is aimed at middle aged men that manage/work in very successful businesses. They would shop in stores such as Selfridges, House of Fraser, Ralph Lauren, Armani and other designer stores. These men may be single as their busy and hectic schedule/job prevents them from having a relationship or they are married but have no children. They would drive fairly expensive cars and live in a penthouse or apartment in the city.

 

Masthead:

The masthead is very elegant and sophisticated and this is what the audience aspire to be like. It’s written in white and buble/cerved writing which makes it stand out and the men that read this magazine also want to stand out, make a statement and be bold. The white connotes formality and wealth.

 

Layout & Colour Scheme:

The colour scheme is very basic and simple but at the same time, the simplicity makes it look very classy the colores are simple and standerd for all web pages but not for a mugazen  so it is differnt the way they used the coloer make's it esay to read and skan read  also busy in ‘Esquire’ but it is busy in an organised way. The readers of ‘Esquire’ have buys yet organised.